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Small-farm coffee · Roasted for good

Coffee that does a little good.

Single-origin roasts from family farms in Guatemala and Colombia. Every bag helps start a community farm near Lake Michigan.

12 oz $18 · 6 oz $10 · $5 flat U.S. shipping

Shop the 3 roastsFind your roast in 30 seconds
Be The Good Light Roast bags beside a glass of whole coffee beans
  • Sourced from small farmsFamily farms and grower co-ops
  • Whole bean or ground12 oz or 6 oz bags
  • $5 flat-rate shippingAnywhere in the U.S.
  • Secure checkoutApple Pay, Google Pay, cards

Our roasts

Three coffees, one for every kind of morning

Choose a 12 oz or 6 oz bag, whole bean or ground, at the same price.

Be The Good Light Roast bag with a pile of light roast beans on a wooden board

Huehuetenango, Guatemala

Guatemalan Light Roast

Light and bright with a naturally sweet, fruity character and a floral aroma.

  • Sweet
  • Fruity
  • Floral
Size
Grind
Be The Good Medium Roast bag with a pile of medium roast beans on a wooden board

Huila, Colombia

Colombian Medium Roast

Balanced and sweet with notes of cocoa, toffee, cherry and red grape.

  • Cocoa
  • Toffee
  • Cherry
  • Red grape
Size
Grind
Be The Good Dark Roast bag with a pile of dark roast beans on a wooden board

Huila, Colombia

Colombian Dark Roast

The same Huila beans roasted longer for a fuller, bolder cup.

  • Cocoa
  • Toffee
  • Cherry
  • Red grape
Size
Grind

Also in the shop

Honey and tees

Suddabee’s Pure Vermont Honey and our sunflower-logo tees.

  • Jars of golden raw honey beside a glass Be The Good mug

    Morristown, Vermont

    Raw Honey

    Suddabee's Pure Vermont Honey. Raw, sweet, light and refreshing. 1 lb glass jar.

    Size
  • Brown Be The Good tee laid flat on turf, front, with a small sunflower logo on the chest

    Short sleeve

    Be The Good Tee, Brown

    Our sunflower logo small on the chest and big on the back.

    Size
See all teesShop everything
Be The Good sunflower and yin-yang logo

What “Be The Good” means

A symbol of positive action

Be The Good is a reminder to put out good energy and be good to others. It projects good energy intended to elevate the experience of life through positive action.

Not sure where to start?

Find your roast

Three quick questions and we will match you with a coffee, set up for how you brew.

Question 1 of 3

How do you make your coffee?

Where your purchase goes

Every bag helps grow a community farm

Everything purchased from Be The Good Farms goes to the start-up of a small farm near Lake Michigan, planned for spring 2027. It will be the center of our business and our community. All of the products we carry are sourced from small farms to support community-based agriculture.

  • A farm stand table full of fresh lettuces under a canopy
  • Pint baskets of red, orange and purple cherry tomatoes on a market table
  • A box packed with tomatoes, peppers, red onions, rainbow chard and greens

Cameron's farm stand in Sonoma County

Why we started

Natural goods that improve life

I decided to start this business to put a positive message into the world and sell natural goods that improve life. I’ve worked in organic vegetable production for many years and my business partner Cameron Lilly is currently operating a start-up vegetable farm in Northern California. We are starting a farm together in Spring 2027, so we decided to start the farm ahead of time with my passion project, coffee.

I drink coffee every day. I’ve studied it in college as well as frequented coffee farms when I lived in Hawaii. I’ve always been drawn to the idea of selling coffee, so when I met friends in coffee roasting I moved forward with Be The Good Farms.

Emmett Billings, co-founder

The people behind the beans

Meet the owners

  • Portrait of Emmett Billings
  • Emmett smiling on a rocky mountain summit with peaks behind him

Emmett Billings

Emmett Billings

Co-founder · Glen Ellyn, Illinois

Hey everyone, this is Emmett Billings from Glen Ellyn, Illinois. I've spent the past ten years growing plants in botanical gardens, farms, gardens and greenhouses. I've always been drawn to the abundance and organic cycles of life found on farms.

I believe farming and providing natural goods is one of the best ways to have a positive impact on the world. Growing food with my friends is fun and directly helps people stay healthy and elevate life. I teach horticulture and plant propagation classes at a few colleges in Chicago that allow me to teach others how to cultivate abundance from the land.

I love coffee, sports, hiking and sunny days. I'm looking forward to building a positive community centered on agriculture and health.

  • Portrait of Cameron Lilly holding fresh flowers
  • Cameron smiling outdoors at a farm stand

Cameron Lilly

Cameron Lilly

Co-founder · Sonoma County, California

My name is Cameron Lilly. I have run an organic vegetable and flower farm operation in Sonoma County, California from 2021 to 2026!

I graduated from Cal Poly SLO with a bachelor's in Civil Engineering but felt compelled to farm for personal enjoyment, the joy of growing food for people, and to address systemic issues that have been prevalent in the agriculture industry for years.

I am excited to bring Floral Design, Plant Propagation, Vegetable production and sales experience to the team to provide healthy, delicious and ethically produced food and flowers for our community.